About us
ABOUT US
Shaping our future on the road
With all the global challenges our environment faces today,
communities of eco-conscious drivers are growing
to promote sustainable driving practices.
Discover New Opportunities
We offer a wide range of high-quality tyres designed for various vehicles, ensuring safety, performance, and durability. Our products cater to all driving conditions, providing customers with the best options for their needs.
Start with the customer – find out what they want in a tyre and give it to them.
Changing the driving experience is possible.
We’ve done it before.
Meet our tyre experts
Dedicated professionals driving our tyre success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the tyre business. He loves to keep his hands full by participating in the development of innovative tyre solutions, marketing strategies, and enhancing customer experiences.
Tyre Specialist Team
Chief Tyre Officer
Mich loves tackling challenges. With his multi-year experience as Commercial Director in the tyre industry, Mich has helped the company to reach new heights. Mich is among the best minds in the field.
Aline Turner
Chief Tyre Engineer
Alex is one of the leading experts in the tyre industry who can proudly say they love what they do. They mentor aspiring tyre specialists and engage with a community of automotive enthusiasts.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us easily understand the tyre market and improve our offerings. She is determined to drive success and brings her expertise to elevate the company to the next level.